In a nutshell an avatar your ideal customer. It’s the person you see in your mind that would buy your product or service. Quite simply, the person you are serving. In a lot of marketing firms its also known as a persona. Why should I care? It’s a basic stepping stone to any business building practice. It’s a key component to many of the entrepreneur courses on the market today. One of my favorites is run by Jonathan Fields, one of my personal business heroes. Its called Revolution U. Defining your avatar helps you focus on who you are talking to. When you know who you’re talking to, it makes it easier to write your brand copy and focus your product features and benefits. You will better unde
It’s Day 10 of the QUEST2015 challenge. http://trackingwonder.com/quest-2016/ #quest2016 #amplify. Today’s prompt comes from Productivity Guru Charlie Gilkey @charliegilkey. I’m so lucky to have Charlie right here in my hometown. #CharlieRules Which element of your best work do you most want to amplify this year? It’s fitting that my answer to the productivity guru’s prompt is about productivity… I want to amplify my ability to use my project management skills to help other creative entrepreneurs do their best work. I’m working on a set of productivity Charrettes (SHuh'ret, noun. an intesive effort to map solutions or finish a project). Little workshops designed to help people Get Shit Done
